Brand · Self-initiated

FIFA Fan Fest Atlanta

A self-initiated shoot at one of the biggest fan events Atlanta has hosted, built to show what activation coverage looks like when the crowd is the story.

I moved through the Coca-Cola, Home Depot, Casamigos, and Bank of America activations capturing fans in the moment: the reactions, the crowds, and the energy that proves an activation actually landed. It's the kind of content brands can use to show their presence drew people in, not just that they were there.